Cash register software member management function

Cash register software member management function

Nowadays, in order to better attract new and old customers to come and spend, many merchants in the mall have begun to expand new customers and maintain old customers in the form of membership. They either guide new customers to apply for membership cards, or old members recommend new customers to sign up as members, or use a series of affiliate marketing methods to attract old customers. So, how can merchants use the membership management system to efficiently manage members and bring more profits to the store?

When merchants develop members, they can achieve different consumption goals in different time periods. For example, during the statutory holidays, merchants can take advantage of the consumer psychology that most customers like to participate in shopping mall discounts, and carry out some marketing activities with relatively strong discounts. In this way, more members will be introduced into the mall, helping merchants to screen potential customers and laying a good foundation for member management. Under normal circumstances, although the cost of developing new customers is 4-6 times higher than the cost of maintaining old customers. However, in order to increase the number of old customers in the store, we must do a good job in the development of new customers and guide them to register as members, so as to maintain the long-term sustainable development of the company.